An Editorial

I have suddenly grown tired of the term millennial. It’s as overused as the Kardashian’s love of the word “like”. I loathed  the terms Generations X and Y and never liked Baby Boomer

imageI was born in 1959, which places me at the end of boomerdom. I had no war to protest, burnt bras had stopped smoldering. Disco reared its ugly head.  There.was inflation but I wasn’t a real consumer in my teens.  You could be have been referencing putting air in a volleyball, for all I knew.    If it didn’t affect my pubescent world.  Then in 1977, I took a nap and when I woke up, it was 2016.

And I woke up to thevrealization that I had become irrelevant.

The business world of goods and services must appease the millennials. If you’re 32 and older, you don’t matter, because by that time you know you like Coors and Oreos and Ford Sedans. You’ve lived long enough to establish your tastes, likes, dislikes and brand loyaltIes. Doesn’t matter that a millennial is just starting out and broke. Consequently,it doesn’t matter if you’re 60 and worth two million.. The millennials are determining what they like and don’t like…..from gum to politics.   They try different things on their way to becoming part of ye olde establishment.

Advertisers, media buyers, etc, love this.  They focus almost myopically on this consumer sojourn of millennials.   But in ten years, it’ll be a whole new crop of young consumers who’ll have a moniker….I’m hoping it’ll be something as simple as consumers.

Youth.   I remember it well.   I was 20 once myself, with a killer metabolism—like a blast furnace, I tell ya.  I could take a One A Day vitamin with iron and fart nails 20 minutes later. But time marches on. And it starts marching faster every day.

So enjoy it all you, young,cool, hipsters: Revel in your taught skin and lovely full manes of hair, because I have news for you—- hot flashes, arthritis, sagging, never ending foreheads and erectile dysfunction are in your future, along with sweating in places you never knew had sweat glands. Don’t even get me started on the smells!! But yes, it’s true…it all lies in wait.    Aging isn’t  for the weak.  And you’ll be amazed at what no longer matters and suddenly, what does.

Trust me, its tough being hip when yours is made of titanium

3 comments

  1. Laurie,

    Good to find you and glad you are writing and still maintaining humor in our world. Nothing better than a good LAUGH!!

    My husband and I listened to you and loved you during the S & P era. We have lived in and out of the Houston area since 1988.

    Of course I am proud to say I knew your family. I think our Mom’s were friends. Are your parents Doug and Nonni (sp) Kendrick? I am about 9 years older than you and from the Karnes City area. We lived outside of town between KC and Hobson and attended schools in Falls City, because we lived on the wrong side of the road, even though KC was closer!! Lots of parents now love the FC schools and are bringing their kids there from other school districts in the county. So much has changed there with the oil Industry but yet you really analyze it and it has not changed. That is a great area to be from but glad I have had the opportunity to live outside the area in several other states and visit other places. I met my husband in Austin and we lived there for about 18 years.

    Our hearts still yearn for the Texas Hill Country. As of now we are in Katy/Fulshear area but one never knows where life may be!!!

    Keep writing and giving us humor in our lives. My best to you always.

    Hugs from Gina (Jauer) Hillock

  2. Yeeeeeeeeee-haaaaaa!!!

    Bravo!

    I couldn’t have said it better, myself. Obviously.

    xoxox

    Only the beginning… ________________________________

  3. Hi Gina…You must be my cousin , Brian Crews’ age. He, like all of the Crews and Kendricks went to School in KC. I graduated in 1977!-!: never really went back. My parents are Lug and Nonie, divorced for 30 plus years now, but still alive and kicking. Mother is here in Boerne. I was lucky enough to be able to return at 54 and couldn’t getboutnof broadcasting Or Houston fast enough. N KKOL was fun…kind of Dickensian really,–the best of times, the worst of times.

    I appreciate your kind comments about my humor. Its a little skewed I know, but growing up as a creative kid and confused Catholic in the restrictive confines of a very small South Texas town with parents who BOTH went through menopause at the same time, distorts one’s view, in a good way I suppose. All you do outside analysis, is laugh, then write about it.

    Thanks again. Please to have home folks pay me a visit.

    LK

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